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    powered by K18PEPTIDE™

    Biomimetic peptides bind to keratin for soft, shiny, bouncy hair that won't wash away.

how to use molecular repair mask

1. Shampoo, do not condition. Towel-dry thoroughly.

2. Apply 1-3 pumps based on your length and density, starting at the ends and working up towards the roots.

3. Let sit for 4 minutes. Do not rinse out.

4. Comb, add styling product + style as usual. Use for 4-6 washes, then as needed.


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our story

Our story began with a decade of complex research into the bioscience of hair, resulting in our patented molecular repair peptide. Through this research and the application of synthetic biology, we are able to do more with less, simplifying formulations and routines to support hair health and expression at home and in the salon.

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  • meet our proprietary biotechnology:

K18PEPTIDE™

K18PEPTIDE™ repairs hair at a molecular level across multiple types of bonds including polypeptide chains and disulfide bonds to reverse damage from bleach, color, chemical services, and heat*. Developed through biotechnology, the K18PEPTIDE™ is optimized for human biology and uniquely matches and clicks into hair’s keratin structure, reconnecting damage sites at the molecular level, K18PEPTIDE™ delivers durable repair for all hair types, restoring strength and elasticity.

This peptide was designed in accordance with our less-is-more formulation philosophy to simplify and minimize steps in hair routines. This biomimetic molecule laid the foundation for our biology-first approach to haircare and works in just four minutes, with no extra steps, and with results shown from the very first application. For salon use, find it in the K18REPAIR™ service (K18 professional molecular repair hair mask and PRO molecular repair hair mist), and for home use, find it in the molecular repair hair mask and molecular repair hair oil.

odorBIND™

odorBIND™ revolutionizes what’s possible when targeting and eliminating odors. Using biotechnology and synthetic biology, K18 bioscientists utilized DNA databases to find and mimic the strongest olfactory systems (our sense of smell) found in nature. odorBIND™ harnesses that understanding of nature and biology to uniquely recognize, trap, and eliminate malodors, rendering them undetectable and releasing a subtle fragrance in their place. This smart-release molecule is vegan, cruelty-free, and certified Kosher and Halal. Find it inAirWash™, the reinvention of dry shampoo.

resilicore™

Patented resilicore™ heat-shielding technology protects from heat deeper than ever before*. Unlike traditional heat protectants that only coat hair’s cuticle, the size + molecular makeup of resilicore™ allows it to penetrate into hair's core to defend against heat from the cuticle to the cortex*—as deep as heat damage goes. Inspired by proteins in nature that can withstand extreme temperatures, this protective shield fortifies hair from within for maximum protection against color fade, dry feeling, dullness, and breakage. This heat-shielding tech is inspired by nature, and recreated in the lab to be vegan, sustainable + and cruelty-free. Find it inHeatBounce, the future of heat protection.

triple-action technology

TripleBright is powered by K18 triple-action technology: ionic detox, precision violet technology, and a biopolymer.

Ionic detox removes brass-causing metals + minerals. It removes up to 3 months of brass from hard water minerals and metals in 1 wash*.
Precision violet technology neutralizes existing brassiness without staining or overtoning.
Biopolymer defends against future brass by helping prevent the reattachment of metals and minerals in future washes. Find it inTripleBright, the future of blonde care.

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    - Christina Marie P.

    "I absolutely love this product!! You haveto see it to believe it!"

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    BeforeAfter

    - Anastasiia T.

    "It makes my hair so soft and weightless, Iabsolutely love it... Makes my hair feel soluxurious, it's like I just left the salon.Can't recommend this product more!"

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    Sandra M.

    "Amazing the way it feels and the shineprovides to the hair instantly."-

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    BeforeAfter

    - Olga S.

    "l've been using this mask for about fourwashes so far. I feel that my hair is gettinghealthier."

  • BeforeAfter
    BeforeAfter

    -Arnell M

    "My hair has been a mess for years... Mynew hair stylist recommended K18! ... Myhair looks and feels amazing with lastingresults!!"

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    BeforeAfter

    - Ashley P.

    "...I had my hair chopped (it was beggingfor it) along with some highlights andcoloring of the roots. My hair stylist usedthis on my hair and I absolutely loved howit made my hair feel ... I love this mask somuch!"

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    BeforeAfter

    - Siria A.

    "I have heat damaged color treated curlyhair and this has improved my hair healthimmensely...This is one of those productsthat has incorporated itself into my routinefor the rest of my life..."